Every business has to have operating procedures and policies for staff and customers. The question that should be continually asked is “What brand are we presenting with our policies and procedures”? The examples below are all from real situations from real businesses. Don’t put your baskets in the garbage-Hamburger Joint that uses plastic baskets with […]
SEM 1 Minute Marketing-We don’t do that here! Read More »
Here it is, “the most wonderful time of the year” – if you are in the retail business. However, for many of the rest of us, this month can be terminally uneventful. So often you hear, “Call me after the First” in reply to your sales efforts. While many service entrepreneurs essentially hibernate during the
How To Use The Holiday Break Strategically Read More »
Last month I found myself sitting in a meeting with one of my clients who was kind enough to share with me his opinions about the strengths and weaknesses of my marketing business. He shared with me a few ideas about how I could make working together easier for him like integrating more services on
Gifting is personal. It is always personal to the recipient and should be to the giver. Whether the budget is large or small, the goal is the same. You want your customer, vendor, referral source, or employee to know that you considered their likes and interests when choosing their gift. What you spend is less
Business Resource Spotlight – Original Basket Boutique Read More »
The future is always uncertain and the opening decade of the 21st Century has provided no exception to that rule. However, leading prospective Humboldt County investors into the future with confidence is the avowed goal of Redwood Coast Financial Partners’ principals and Financial Advisors — Nick Bertel and Steve Suttell.As their website states, “Personal Finance
Client Spotlight – Redwood Coast Financial Partners Read More »
LOCAL MARKETING FIRM OFFERS A FREE ALTERNATIVE TO THE YELLOW PAGES EUREKEA, CA, October 22, 2011. According to Strategic eMarketing’s research, the yellow pages will soon go the way of the dinosaur. The Internet has overtaken the yellow pages and will likely replace them in the next 3 years, and the term “local search” will
FOR IMMEDIATE RELEASE Read More »
I’m sure your business plan includes consistent advertising but have you considered adding a public relations strategy to your plan? Even though PR is one of the most cost-effective methods for small businesses to raise awareness, it is often ignored because we are unfamiliar with it. We all know what advertising looks like, but are
Developing a Public Relations Campaign for Your Small Business Read More »
Just because Eureka Payments may be a new name in the business community does not mean it or its principal officers are new to the the services they provide. All three – Ken Musante, Steve Kimberling, and Scott Bartlett – worked together as officers of Humboldt Merchant Services, which was founded in 1993 and acquired
Client Spotlight – Eureka Payments Read More »
Strategic eMarketing has entered into an agreement with an offset printer in the Central Valley that provides printed materials like business cards, door hangers, letterhead, brochures and posters. This printer produces extremely high quality product at very reasonable prices. If you have printing projects that need to be completed soon, take the opportunity to test
Strategic eMarketing now offers High quality printing delivered to your door. Read More »
Northern California’s premier solar contractor and installer of energy-efficient commercial and residential Solar and HVAC systems. As part of the North Coast community, we install cost-effective, green solutions in homes and businesses throughout Humboldt, Del Norte, Trinity, Shasta, Yuba & Sutter Counties. We specialize in sustainable, green building projects ranging from solar systems for homes
Client Spotlight – Westhaven Solar Read More »
