EUREKEA, CA, October 22, 2011.  According to Strategic eMarketing’s research,  the yellow pages will soon go the way of the dinosaur.  The Internet has overtaken the yellow pages and will likely replace them in the next 3 years, and the term “local search” will be an important buzz word during the next decade of marketing.  Citing this trend, Strategic eMarketing has developed an online site called, which is focused catering to the new marketing needs of local businesses in Northern California.

Strategic eMarketing finds that local Internet searches account for about 20% of Internet traffic each day and over 60% of those searches are done by people who are ready to buy.  In Humboldt county alone there are 1,000\’s of searches each month for real estate agents and homes for sale.

Emanuel Rose, owner of Strategic eMarketing says, “ some of the most searched for businesses in Eureka, Arcata, McKinleyville, Fortuna and all of Humboldt County are restaurants, real estate agents, lodging and insurance agents.  In other words, businesses that have not historically benefited from e-commerce.  I created to make it easier for local businesses to take advantage of YELP, Google HotPot and FOURSQUARE to reach travelers, tourists and younger customers that may not be influenced by the yellow pages or other traditional advertising.” provides web optimization for Humboldt County businesses. Any business owner or non-profit can list their business for no charge or opt for a number of enhanced listings for a fee.  Humboldt eLocal provides information for customers and will also provide vital search engine optimization by linking to business websites.  All businesses are able to submit Humboldt County videos, press releases and other announcements for publication on the site.

Humboldt county businesses that are interested in finding out more can email Emanuel Rose at or phone him at 707 506 6138.