Client Spotlight: The Jacobsen The Jacobsen is a publishing company with a 149-year legacy in providing accuracy and transparency in opaque markets. It was established in 1865 when R.C. Jacobsen began reporting on the daily activity of the local slaughter houses in Chicago. Since then, The Jacobsen has maintained its legacy by evolving with the […]
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One-minute marketing: Creating a persona of your ideal customer Creating a persona of your ideal customer is very valuable to your marketing. It is important to realize who your best customers are and acquire information about their character and lifestyle so you can effectively market to similar customers.
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Content Development: Planning social media content before the holidays The holidays can be such a busy, stressful and exciting time, and you don\’t want to feel the need to be glued to your computer writing social media content. However, to project an engaged online presence with your customers, followers and fans, you have to stay
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Product Spotlight: Product Development If you own a business, you have a product. You may think it is the best of its kind. Hopefully it is, because that is the key to success–or the first step to attaining that success. Even if your product is the best of its kind, even the only one of
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Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs.There are at least nine key areas
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Product Spotlight: Multi-Channel Marketing Demographics – roughly translated, people charting. Charting the people who comprise your prospective customer base is the first step to converting potential customers to actual customers. Once you know who they are and where they are, those customers need to be compelled to come to, engage with, and patronize your business.
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Content Development: Choosing Social Media Networks to Engage with Part of having an online presence as a company is being a part of at least one social network. When most people think of a social network these days, the first thing that comes to mind is Facebook, and while Facebook is still the biggest social
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1-minute Marketing Multi-Channel Marketing Are you currently interacting with your customers through multi-channel marketing? Using the right combination of indirect and direct communication will boost the overall visibility of your company. Determining what works and doesn’t work for your organization is a challenge. Should you use mail order catalogs, direct mail, email, and retail marketing?
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Client Spotlight: HealthSPORT Growth can be good. Growth of your waistline, cholesterol level, body mass index: not so good. Growth of your biceps, triceps, pectorals, quadriceps: good. Growth of your flexibility and balance: great.
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Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a great way to make a personal connection with your fans and
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