Client Spotlight: HealthSPORT Fitness is a funny commodity. We all want it to some degree that matches our expectations of “the good life.” For some, it is primarily about improved health: joints that move more smoothly, lowered cholesterol or blood pressure, not being winded if we run across the street to beat traffic. For others, […]
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Business Resource Spotlight: Eureka Payments When Jerry Maguire said, “Show me the money,” he wasn\’t talking about crisp bills, per se. As a business owner, neither should you be — at least not exclusively. The era of the credit card commenced decades ago, but the almost universal acceptance of the credit card continues to advance
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Content Development: 4 Tips on Improving Response Rates for Direct Mail and Email Campaigns Getting right in front of your prospects is one of the easiest ways to gain their attention, which is why direct mail marketing and emarketing email strategies continue to offer a solid ROI. Both mail and email provide a direct line
Product Spotlight: Local Search Marketing The phonebook is dead. True, it never had a pulse, but in the previous century, it had a vital role in communication and information transmission. That role is now vanishing far faster than its newsprint cousins and local search marketing is becoming all the more important.
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Strategic eMarketing Upcoming Speaking Events Jan. 22 at 12 p.m.– Internet Marketing Fundamentals: Content to Drive Interest, plus orientation to RTC/Internet Marketing Group & SBDC \”Fools for Cool Tools\” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St., Eureka, CA. Jan. 23 at 12 p.m. — Marketing Brown Bag: Target
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1 Minute Marketing: 3 Steps for Effective Prospecting Just waiting for customers to find your business is a game you won’t often win — you need to reach out to untapped parts of your market. Prospecting in a new market can be one of the most difficult parts of running a business, but it is
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Mad River Science Product to Reach Out to New Market with Strategic eMarketing Humboldt County’s Mad River Science is working with Strategic eMarketing to bring one of its longtime products to a new market sector. Go Natural is a non-toxic, water-based nail polish that has been successful in the safety kid’s nail polish market, and
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OrderWithin Website to Launch With New Features, Online Class Registration OrderWithin is preparing to launch several new features on its website this month to make registering for organization classes simple and to provide an accessible way to learn new tips for decluttering and improving productivity. New features set to launch in late December at http://www.orderwithin.com/
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Eureka Financial Advisor Attends New York Investing and Networking Event Redwood Coast Financial Partners’ Nick Bertell attended the 8th annual Value Investing Congress in New York City in early October and brought back new perspectives and connections to his Eureka office to aid in building his clients’ portfolios.
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Why Multi-Channel Marketing Works Long gone are the days when any company, large or small, could develop an effective marketing campaign using only one or two approaches. That strategy worked just fine when behavior was a little more predictable. Consumers no longer necessarily go into an office to work for eight hours, come home to dinner,
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