Business Resource Spotlight: Humboldt Lemonade Day Every business starts because someone has a vision and the entrepreneurial spark to pull all the resources together to make it happen. Humboldt Lemonade Day fosters that spark in our community’s youth.
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Content Development: Hummingbird Google Update -– Small, But Mighty Google loves animals. The dominant search engine’s last three major algorithm updates have been Panda in 2011, Penguin in 2012, and Hummingbird in late 2013. Actually, Panda is named after the technician who developed it, but the animal angle is more fun.
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Product Spotlight: Social Media Marketing Your brand needs a presence on social media platforms like Facebook, Google Places, Google+, Foursquare, Yelp, LinkedIn and Twitter because this is where you can be a part of the conversations your target market is already having. You have an opportunity to provide marketing content that adds value to your
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Humboldt Gymnastics Team Brings Home Medals from Bay Area Invitational The HealthSPORT Fortuna Gymnastics team had a great showing at the Novato Classic in the North Bay area on March 14. Although facing their toughest competition of the season, most of the team scored personal bests in the All-Around category.
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Content for Mobile – Is It Different? The world of content production, ranging from website product descriptions to New York Times articles is vastly different today than it was even a few years ago. Remember those long, windy paragraphs of the past that resembled a Dickens novel.
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Product Spotlight: Strategic Planning “A plan is just a list of stuff that doesn\’t happen” — if that’s your attitude when it comes to planning for your business, you don’t have the right plan yet. Businesses can find minor success without a plan for a while. But if you want your business to grow and
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1 Minute Marketing: 3 Things You Can Do Right Now to Optimize Your Facebook Page Want to increase the number of likes on your page and have more fans see your content? Make your Facebook page viewer-ready. If you start with these three optimization tips, your brand will be well on its way (and it
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Content Calendar Development Creating and publishing content to the web is now a fundamental marketing activity to attract prospects, engage clients, and increase search engine rankings. From blogging, to social media, to drip campaigns, the most efficient way to produce this content is to have a plan in advance. Creating a content calendar is the
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Business Resource Spotlight: Eureka Payments For those who believe all payment processing service platforms are identical, Eureka Payments has some interesting news. They want everyone to know that the terms “affordable” and “quality” can co-exist. Principals Ken Musante, Steve Kimberling, and Scott Bartlett bring over 40 years of experience in the payments card industry to
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Client Spotlight: McKeever Energy & Electric Ever since the advent of Thomas Edison, electricity has been an exponential growth sector of our society. Its uses are now an inextricable part of daily life – powering lights, tools, machinery, office equipment, information networks, and all the sundry appurtenances of modern life.
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