Strategic Marketing: Product Development and Innovation Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and services. First, it is essential notice the drift and develop a plan to capture it as an […]
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Product Spotlight: Ecommerce store design and setup-Woo Commerce A business website provides a virtual portal into your enterprise, it is more than just a doorway – it is the windows, the window displays, the shelves, and the merchandise. Beyond that, with properly implemented Search Engine Optimization (SEO) your website will actually draw customers to your
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Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can change the life of a school-aged child who is
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Business Resource Spotlight: Sequoia Personnel Services Job seeking can be intimidating. Whether you are looking for your first job out of college, or are ready to make a career change or enhancement, sometimes it’s hard to know exactly where to get started. With so many online resources and services to choose from, all with their
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Content Development as a Marketing Strategy The rules of the internet marketing game have been changed again. Search engine algorithms have advanced to detect and root out content mills and spammers from returning bad search results. The old rules of search engine optimization strategies based solely on keyword density and rankings is being replaced by
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Client Spotlight: Reprop Financial The commercial real estate business is sustained by the lifeblood of cash flow from traditional lenders. The \”traditions\” of banks are as ironclad and leatherbound as any tradition. If the collateral (the property in question) is not sufficient in proportion to the loan requested, or the borrower\’s liquidity does not meet
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Business Resource Spotlight: Humboldt Real Property Management With an office in Eureka and infrastructure for expertly managing rentals locally and nationwide, Real Property Management Humboldt is the one real choice for owners of all manner of rental properties.
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1 Minute Marketing: Foursquare It Up What gives customers and clients a small yet immediate feeling of satisfaction? Checking into your business on Foursquare. If they come by often enough, they may even be deemed the “mayor” of your fair establishment. Foursquare is a mobile app and a website that let’s people find businesses in
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Product Spotlight: Local Search Marketing Getting Found Locally Before many people put down money for a product or service, they’ve checked out the business and the intended purchase online. The searches they make may lead these potential customers to places like Yelp and Google Plus that have basic information and maybe a few reviews, providing
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HealthSPORT Hires Four More People to Arcata Club HealthSPORT is excited to announce four new hires at the Arcata club, including a new personal trainer, instructors and a housekeeper. The staff at HealthSPORT Arcata has recently welcomed Adam Janicki, Pamela Willey, Carolyn Palmer, and Angelique Velazquez. Adam Janicki joins the HealthSPORT team of experienced personal
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