1 price for a product or service is a sure way to leave clients and customers unsatisfied. Some clients will always buy the most expensive option, some the middle option, but most will not buy the cheapest option. I have a client that sells an educational service. For years the only price available was about […]
Offers Should Be Presented In 3’s Read More »
Blog is indeed a four-letter word. But, it doesn’t have to be a negative one. Your blog is the key to other four letter words like “sale,” “call,” and “link.” By now we all know that blogging is critical to your online success. Why? Because the search engines and particularly Google are rewarding websites that
How to Derive the Greatest Value from Your Blog Read More »
1 Minute Marketing- Are you a Liar? I was, my drivers license said I weighed 190 pounds, even though a few years ago I found myself looking at 226 on the scale I was standing on. Shocked and surprised as all middle aged men who have been saying to themselves “ I can still move
1 Minute Marketing- Are you a Liar? Read More »
Email marketing… You remember that, right? Before the days of sophisticated spam filters, each morning we would all log on to find 15 email pitches for everything ranging from credit repair to Viagra. In the last nine hours alone, this writer’s filter has intercepted 29 of them. I love my spam filter! So, why would
Nine Email Marketing Tips Read More »
1 Minute Marketing Secrets-Pricing Pricing your product or service can be tricky. First you should identify your value proposition to determine where you fit into the market you are targeting. Do you provide handcrafted originals, low value mass produced products, or something in between? Next, perform a market survey. Look up your competitors on the
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Local search optimization is still in its infancy. The yellow pages are just now starting to fade from our memories and the web has become a small business marketing tool. Occasionally we get a client that has benefited greatly by 1 form of promotion only, for instance being located on a very busy street. When
Local Search Client Profile-Eureka Trading Read More »
Underabuck.com specializes in promotional items for under a dollar! The site started development back in 1998, but after the dot com bubble in 2000 the project was put on the shelf. The internet has come a long way, as has the development tools for website. In 2008 the dust was brushed off the project and
The Oracle Not all customers are created equal. The oracle of Strategic eMarketing says: ”Know your customers”. Who are the customers that make up 50%, 60% or 80% of your sales? Reach out to them; send them a thank you card, a movie pass or an email. Traditional marketing theory teaches us there are suspects,
1 Minute Marketing from Strategic eMarketing Read More »
One of the most common failings of today’s online marketing is the lack of efficiency and organization with marketing activities. What’s the solution? Set up a Social Media Content Calendar. Exactly what is a Content Calendar? It can be summed up as a predetermined direction for your marketing efforts and a tracking mechanism to see
Social Media Content Calendar Read More »
We recently produced a number of videos for Reprop Financial that show-case success stories in their Equity Advantage Program. Through this program, Reprop helps small business owners take advantage of low interest rates to purchase or refinance commercial real estate property. The loans range from $200 thousand to $1.9 million and are often combined with
Reprop Financial Spotlight Read More »
