Digital marketing strategies

4 Fundamental Digital Marketing Strategies

4 Fundamental Digital Marketing Strategies

\"DigitalPick up your smartphone or tablet right now. Now turn it off. Not so easy, right? If you are like a majority of Americans, you can’t because you need to check it at least every hour. Whether you are reading emails, browsing Facebook posts, or answering a text, your internet connected phone is an essential part of your daily routine.

To leverage this constant connectivity in order to benefit your business, there are 4 Fundamental Digital Marketing Strategies that need to be implemented.

  1. Keep your website up to date, mobile-enabled, and ready to transact. This means allow your website to act as your first salesperson and customer service staff. Allow your clients to make payments, schedule appointments, and have their questions answered by chat or FAQs quickly. Ensure that you have email newsletter signups, multimedia content, and white papers or ebooks for download.
  2. Send emails to your clients and prospects. Best practices are to use a marketing automation software for drip campaigns, but if you are not ready for that type of efficiency, ensure you are getting 2-4 email announcements out each month. Announce special offers, interesting industry news, company news, and other information that will help the reader care for their concerns.
  3. Optimize your web site for search engines. Develop content every week that goes on to your blog about topics that help the reader care for their concerns. How-to tips, new product announcements, and ‘What is next?’ are great topics. The benefit of adding blog content is that it provides content for email and social media.
  4. Claim, update, and optimize your social media presence. Establish the profile of your current clients for each of your products. Get to know the different services and speculate about where your clients and targets are likely to get information from. Develop content at least weekly. For example, Instagram is big for GenY and Pinterest is big for women of all ages. The challenge can be to know each user group in relation to your business and to develop content for each of those platforms in an engaging way.

Social Media Success Stories


A hotel in Australia created a “selfie” space and offers a free night stay to guests with over 10,000 followers. They also have an ongoing contest for a free night stay won by the best Instagram photo.


A stylist and fashion blogger has almost a million followers by making her content creation a priority. She has over 6,000 pins on 44 boards. She has successfully built her brand and blog on Pinterest.

The value of the internet to generate business is undeniable. From health clubs to restaurants to commercial real estate, every industry’s first resource is the internet. Some user groups use four or more internet resources to make purchasing decisions, so having your strategies current is essential.

The use of mobile devices to research in real time purchasing is a exhibited by about 30% of end users. This development needs to be reviewed by your team to speculate how you will leverage this trend.

Assessing your brand advocates, target markets, and methods of advertising will provide you the opportunity to clarify if you are ignoring any of the fundamentals mentioned and develop an action plan to leverage across platforms.