Humboldt Beer Works Begins Project to Overhaul Website with Strategic eMarketing

Humboldt Beer Works Begins Project to Overhaul Website with Strategic eMarketing


Humboldt County’s one-stop shop for home brewing supplies has begun working with Eureka CA-based Strategic eMarketing to update its web design and make its online presence more accessible to aspiring brewers.

In 2011, owners Jamie Ashdon and Josh Reed decided to put their 20 years of combined experience in homebrewing to good use and opened the Eureka homebrew supply store Humboldt Beer Works. Whether local homebrewers want to create the perfect Pilsner or IPA, Humboldt Beer Works carries all the equipment they could ask for, along with a stock of 45 grains and dozens of hops and yeast strains.

However, the storefront is only the first phase of their brewing business plan, and a revamped website design that is SEO friendly will be one step toward future phases and expansions.

“Our initial phase of Humboldt Beer Works is a traditional homebrew supply shop,” Ashdon said. “As the business grows, we will add the highest quality organic hops, malt and other brewing ingredients for brewing organic beer. We are the one-stop shop for all things homebrew!”

Strategic eMarketing is working with Humboldt Beer Works to incorporate keywords to make more easily accessible to the online searcher, along with a modern web design that will make it simple to navigate and look for new products. The beer blog where Ashdon and Reed have already been sharing brew news and tips will also be optimized through this project. The blog will continue to offer content Humboldt Beer Works customers can use to make better beers and learn more about the local brewing scene.

Humboldt Beer Works is located at 110 Third St., #D, Eureka CA.