So much of the Facebook marketing hype is about how many likes your business site has. Well sometimes being active on social media is enough to move the client to the next step in the sales process. I got in touch with a prospective client earlier this year who had just contracted with a competing […]
Keywords, Phrases And Buying Terms
There is a significant misconception that keywords are no longer as important as they previously had been with respect to search engine results and website ranking. It is true that Google (and Google alone) does not index the keyword meta tag. In fact, they never have. However, the importance of keywords with respect to content
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How To Improve Your Social Media With Aristotle
You have a limited number of characters, even if you use a service like TweetDeck to go beyond the 140 character limit, and you have to use that space wisely, not just to point up what you want the readers to know they might find by following a link in your Tweet, but in order to give them a sense of where you (or your clients) come from – and what informs the Tweet in the first place.
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The Yellow Pages Are Dead
Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.
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Strategic EMarketing Presentation To The Humboldt Internet Marketing Group
This is the presentation for the Humboldt Internet Marketing Group on December 8, 2010. The Humboldt Internet Marketing Group offers businesses free website training and provides a place for Internet professionals to network. Monthly meetings are from noon to 1:30 p.m. at the North Coast SBDC, 520 E Street, Eureka. Read more on Facebook at
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Active Marketing And The Social Media Revolution
If your business hasn’t yet setup a social media account, or at least gotten started with a simple Facebook business page, you’re missing a vital connection with your customer base.
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The Social Media Marketing Lesson of Gap’s Logo Gaffe and Reversal.
It’s a funny word to use with a business, but that’s what we have now, isn’t it? Online communities of followers, fans, friends, people who like, link and retweet?
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How to Compose an Effective Tweet.
Twitter is your opportunity to convey who you are and to build up your brand image with potential customers, clients and peers, use Twitter to give them a sense of who you are, what you do, and how you do it.
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Twitter And Facebook Are Indispensable Tools Of Social Interaction And Social Media Marketing.
Twitter might not be part of a hierarchy of social change, but it is nonetheless a tool of contemporary social interaction – and in so far as people use it to share information with strangers with a common interest, it has become an indispensible part of spreading the word.